Looking to improve your ad management skills? Our comprehensive ad management course has everything you need to take your campaigns to the next level.
In our course, you’ll learn how to create and optimize effective ads across different platforms, including social media, search engines, and display networks. You’ll gain a deep understanding of how to target the right audience, craft compelling ad copy, and track and analyze campaign performance.
Whether you’re a beginner or have some experience with ad management, our course will provide you with the latest techniques and best practices to help you stay ahead of the competition. Plus, with our hands-on exercises and real-world examples, you’ll get practical experience that you can apply to your own campaigns.
Don’t miss out on the opportunity to improve your ad management skills and drive better results for your business. Sign up for our course today and start taking your campaigns to new heights!
Who Can Apply?
Do you desire proficiency in ads managemnt and a want to gain practical experience on how to run effective ad campaigns?
You are expected to have basic computer skills and an interest in digital marketing. Experience in digital Marketing is required.
You are required to come along with your laptop.
This course is designed for anyone who wants to learn how to use digital marketing to promote their business, organization, or personal brand. Whether you’re an entrepreneur, marketer, student, or simply interested in digital marketing, this course is for you.
In this course, you’ll have the opportunity to work on real-world projects and apply the skills you’ve learned to solve real business problems. You’ll learn from experienced digital marketers and industry professionals who will provide you with expert guidance and support throughout the program. Join us today and take your digital marketing skills to the next level!
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Programme Schedule
Curriculum
All modules are packed with compulsory hands-on practicals
- Definition of advertising
- The role of advertising in marketing
- Understanding the target audience
- Overview of different online advertising channels
- Understanding the different digital advertising platforms (Google, Facebook, Instagram, Twitter, LinkedIn
- Understanding the key elements of a successful advertising campaign
- Setting campaign goals and objectives
- Understanding the importance of messaging and creative
- Understanding the different types of ads
- Writing effective ad copy
- Designing creative that resonates with your target audience
- Introduction to Google Ads
- Understanding how to set up a Google Ads account
- Understanding keyword research and targeting
- Introduction to Facebook Ads
- Understanding how to set up a Facebook Ads account
- Understanding audience targeting and ad formats
- Introduction to Instagram Ads
- Understanding how to set up an Instagram Ads account
- Understanding audience targeting and ad formats
- Introduction to Twitter Ads
- Understanding how to set up a Twitter Ads account
- Understanding audience targeting and ad formats
- Introduction to LinkedIn Ads
- Understanding how to set up a LinkedIn Ads account
- Understanding audience targeting and ad formats
- Understanding the key metrics to track
- Analyzing advertising performance
- Optimizing advertising campaigns
- Quizzes (20%)
- Assignments (40%)
- Final Project (40%)
Days:
Monday, Thursday and Saturday: 2pm – 4pm
Duration:
8 weeks (Including Project and Defence Week)
Venue:
Surulere, Lagos.
Fee:
85,000 per participant.